Google of Alphabet said on Tuesday that he would put artificial intelligence in the hands of more web surfers while making fun of a subscription of $ 249.99 per month for his Power Power users, his latest effort to avoid increasing competition from startups like Openai.
Google unveiled the plans for his annual e/s conference in Mountain View, California, who has adopted a greater urgency tone since the increase in generative AI defied the strength of the technology company for a long time organizing and recovering information on the Internet.
In recent months, Google has become more aggressive when stating that competitors have been caught after appearing on a flat foot in Microsoft’s Chatgpt’s launch, with Microsoft’s support in 2022.
Alphabet’s CEO, Sundar Pichai, said at the conference: “Once and over, we were able to deliver the best models to the most effective price point.”
Pichai said his Gemini Gemini app has more than 400 million active monthly users.
In a major update, the company said that US consumers can now change Google search in “AI mode”. It is shown in March as an open experiment for test users, the function is dispensed with the standard web rate in favor of computer generated answers for complicated consultations.
Google also announced an “ ultra ai plan ”, which for $ 249.99 provides higher limits to the AI and early access to experimental tools such as Project Mariner, an extension of the Internet browser that can automate keyboard ascents and mouse clicks and deep thought, a version of its largest gemini model that is more capable of reasoning through complex tasks.
The price is comparable to the monthly $ 200 plans of Ai Openai and Anthropic Model developers, emphasizing how companies explore ways to pay the costs of the AI development. The new Google Plan also includes 30 cloud storage terabytes and a YouTube subscription without ads.
Google already offers other subscription options, including a service of $ 19.99 per month with access to some IA capabilities not available to most free users and cheaper plans with additional cloud storage. Last week, the company told Reuters that he had enrolled more than 150 million subscribers in these plans.
Pichai told journalists that the rise in the AI was not at the full expense of online search.
This “feels very far from a zero moment,” said Pichai. “The type of use cases we serve in the search is expanding significantly” due to the AI.
Alphabet shares closed 1.5% lower to $ 165.32 on Tuesday.
Back to the glasses
Google returned to an unpleasant effort years ago around augmented reality glasses, demonstrating frameworks with its new Android XR software. Since then, Rival Meta Platforms has brought his own glasses to the market.
On the stage, two Google officials had a conversation in different languages as the glasses wrote translations for them, seen through the lenses of the frames.
In the meantime, Gemini responded to consultations on one of the bearer as he strolled along the amphitheater of the Mountain View coast.
An XR headset developed in collaboration with Samsung will be launched later this year, a official said. Google also announced new collaborations with Warby Parker and Gentle Monster designers to develop headphones with Android XR.
Find pressures
Earlier this month, alphabet actions lost $ 150 million market value in a day after an Apple executive testified during one of the Google antimonopoly cases that AI offers had caused a decrease in the search for the Apple Safari web browser for the first time.
In turn, some analysts evaluated how to measure the Google dominant search market share, with an estimate stating that it could fall to less than 50% around 90% in five years. Analysts cited a change in behavior that attracted consumers to Ai’s chats where traditional search engines used to be used.
However, Robby Stein, a search team executive, said in an interview that users can answer more complex questions through and could allow “new opportunities to create useful and hyper-relevant advertising.” The ads constitute most Google income.
AI investment represents most of the $ 75 million capital expenses this year, a dramatic increase of $ 52.5 billion on the 2024 expense that the company reported.
Tuesday’s ads included updates after Google’s effort to deliver users to a “universal AI agent”, which can perform tasks on behalf of someone without an additional demand.
In various demonstrations, Google took advantage of the capabilities developed on a test field, which he has called Project Astra to show what his and most recent and could do.
These included pointing a smartphone camera in a written invitation and added the event to a user’s calendar. Another showed how Google’s IA could remind students of a close exam and ask them for a test generated to study the material.
Google also presented a new Ai model called Veo 3 that generates video and audio to create more realistic film fragments for the creators.
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